Meet the designer
Ainhoa, better known as Ynhoia, is a young artist interested in the zero waste movement and in the use of sustainable techniques and materials. Ainhoa has been a practicing artist of many mediums but started designing and making her own garments at a very young age. After graduating in fashion school began selling online in 2019. Everything you see is designed, sewn, torn apart and created out of her mind and hands in her home studio in Barcelona, Spain.
Her interest in sustainability began in her early years as a fashion student, deeply concerned about the amount of waste generated during the creation of a garment, she began to delve further into the world of zero waste.
Ainhoa uses her brand to learn about herself, it is a way of channeling how she feels and sees the world, therefore it is a path of eternal evolution.
Expression is freedom
Brand story
It all started in her last year of fashion, the end-of-course project consisted of creating her own collection of 7 looks. Ainhoa knew that in her future she saw herself designing her own brand, but the little dystopian story she writed for her thesis was what laid the foundations for YNHOIA. Excited by board and larp role-play, she humbly created a simple system to bring her only adventure to life as a master. Her friends and family did not hesitate to support her to play and make real the story.
All her clothes came to a dystopian perspective of a world that came to an end, while at the same time trying to raise awareness of not reaching that point in real life.
The brand’s style encompasses the entire dystopian, goth, fantasy and cyberpunk world. Making unique pieces that create a blurred line between all styles.
Each design is created with unique zero waste patterns, with deadstock fabric or natural fibers, some of them dyed with low impact dyes. She also uses second-hand garments which makes her creations virtually one of a kind.
Ynhoia advocates for an unisex fitting, not giving importance to the gender of the garments. In addition, most of her creations are of unique size with different ways of being able to adjust according to the size.
Concept
All the imaginary and conceptualization of Ynhoia is inspired by the human being and their actions. With a great interest in the behavior of humanity, she creates the world of Panthalassa, a world where all her creations have a place giving solutions to her characters, focusing on an artistic sustainability despite the decline that is suffered, a way of giving hope when it has been lost.
“They discovered a certain bluish mineral of great power, which generated energy, that material was unheard of and unknown to all, and it surpassed the knowledge of even the most sages. They started using it as fuel, it could be said that an industrial revolution began at all levels.
In a few years, that material was used massively to make everything work, to the point of starting to be toxic, something that no one could foresee, since technology and tools at that time were not as developed
The rains began to be acidic, the air unbreathable, the water was polluted and the land was infertile, people were dying of diseases developed in a strange way and many other new ones started, the contamination was imminent and irreparable. The human being was corrupt.
The solution was to live underground, the only place where they did not die, so some people began to believe in going back to the beginning, when all that had not yet happened and everything was pure. That group of people called themselves Undaunted. ”
The world of Panthalassa – Ynhoia (2017)